Produce Traceability Initiative Helps Drive Change for Standardized RPC Labeling

GS1US

For Immediate Release: May 8, 2012

For More Information, Contact:

CPMA: Lianne Wand, [email protected], 613-226-4187 ext 225

GS1 US: Jon Mellor, [email protected], 609-620-4656

PMA: Meg Miller, [email protected], 302-738-7100 ext 3031

United Fresh: Ray Gilmer, [email protected], 202-303-3425

Produce Traceability Initiative Helps Drive Change for Standardized RPC Labeling

Kroger, Loblaw, Safeway agree to accept standard 4”x 2” RPC labels that result in a cost effective solution for growers and packers

(May 8, 2012) – Three large retailers—Kroger, Loblaw, and Safeway—have agreed to accept a new standard 4”x 2” label for Returnable Plastic Containers (RPCs) following an industry collaboration driven by Produce Traceability Initiative (PTI) volunteers. The announcement was made to the PTI Leadership Council at its meeting held in conjunction with United Fresh 2012.

The change guides a level of standardization to RPC labeling and provides a cost effective solution for produce suppliers.

The effective date of the change, transition plans and other details regarding the new RPC labels have been or will be communicated individually by each retailer to its trading partners.

About the PTI

The Produce Traceability Initiative, sponsored by Canadian Produce Marketing Association, GS1 US, Produce Marketing Association and United Fresh Produce Association, is designed to help the industry maximize the effectiveness of current traceback procedures, while developing a standardized industry approach to enhance the speed and efficiency of traceability systems for the future. The PTI’s bold vision outlines a course of action to achieve supply chain-wide adoption of electronic traceability of every case of produce by the year 2012.

About the Canadian Produce Marketing Association

Based in Ottawa, Ontario, the Canadian Produce Marketing Association (CPMA) is a not-for-profit organization representing over 770 Canadian and International member companies that are active in the marketing of fresh fruits and vegetables in Canada from the farm gate to the dinner plate. CPMA members represent all segments of the fresh produce industry. CPMA’s vision is to enable and lead the produce industry by enhancing the market and facilitating trade of fresh fruits and vegetables for its members. For more information about CPMA, please visit www.cpma.ca.

About GS1 US

GS1 US, a member of GS1, is an information standards organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 standards. More than 300,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, bar codes, Electronic Product Code (EPC®)-based Radio Frequency Identification (RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code (UNSPSC®). www.GS1US.org

About Produce Marketing Association (PMA)

Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing business solutions that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.

About United Fresh Produce Association (United Fresh)

Founded in 1904, the United Fresh Produce Association serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses. For more information, visit www.unitedfresh.org.

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