Press Contact

Welcome to the Produce Traceability Initiative Online Press Room.

Members of the press are invited to use our archive of press releases and logos and images to help complete stories related to the Produce Traceability Initiative.

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IFPA Contacts

Wendy Logan headshot

Wendy Logan

Manager, Supply Chain and Sustainability

Ed Treacy headshot

Ed Treacy

Vice President, Supply Chain

About International Fresh Produce Association (IFPA)

International Fresh Produce Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. IFPA helps members grow by providing business solutions that expand business opportunities and increase sales and consumption. For more information, visit

CPMA Contacts

Jane Proctor img

Jane Proctor

Vice President, Policy & Issue Management
Canadian Produce Marketing Association (CPMA)

Tel: 613-226-4187 ext 212

About Canadian Produce Marketing Association (CPMA)

Based in Ottawa, Ontario, the Canadian Produce Marketing Association (CPMA) is a not-for-profit organization that represents companies that are active in the marketing of fresh fruits and fresh vegetables in Canada from the farm gate to the dinner plate. CPMA's vision is to enable and lead the produce industry by enhancing the market and facilitating trade of fresh fruits and vegetables for its members.

United Fresh Contacts

Jennifer Mcentire

Dr. Jennifer McEntire

Vice President, Food Safety & Technology
United Fresh Produce Association

Mary Coppola

Mary Coppola

Senior Director, Marketing Communications
United Fresh Produce Association

About United Fresh Produce Association

Founded in 1904, the United Fresh Produce Association serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses. For more information, visit

GS1 Canada Contacts

Pam Horvatis

Pam Horvatis

Senior Vice President, Industry Relations / Première vice‑présidente,
Relations avec l'industrie GS1 Canada

Fax: 416-510-1916

About GS1 Canada

As a trusted, strategic industry partner, GS1 Canada collaborates with business leaders, industry boards, advisory councils and project work groups to identify and address common business issues to enable best-in-class supply chain. When directed by industry, GS1 Canada develops global standards, guidelines and non-propriety industry solutions to address these non-competitive business process issues, enabling organizations of all sizes to meet Canadian trading partner and regulatory requirements through the adoption and implementation of GS1 standards. GS1 Canada is a global leader in data quality, providing a primary source of truth for the highest quality, accurate and complete bilingual product content for Canadian industry.

GS1 US Contacts

Ryan Richard img

Ryan Richard

Vice President, Community Engagement

Liz Sertl img

Liz Sertl

Director, Community Engagement

About GS1 US

GS1 US, a member of GS1, is an information standards organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 standards. More than 200,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, bar codes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code (UNSPSC).

Press Releases