Start Here for Produce Traceability Success

The Produce Traceability Initiative (PTI) outlines 7 milestones to implementing case-level tech-enabled traceability in the
produce industry supply chain.

View 7 Milestones for Implementation

The Harmonized Case Label Meets Both Buyer and Regulatory Requirements

And accepted in both Canada and the U.S while remaining founded on global GS1 standards.

View Case Label Example

Produce Traceability Receivers and Buyers

Resources & Best Practices

Information and tools to assist supply chain partners in accomplishing the 7 milestones for traceability implementation.

Why Do We Need
the PTI?

The produce industry handles an estimated 6 billion cases of produce in the United States each year. However, industry leaders have recognized that a more systematic, industry-wide approach would enhance overall supply chain traceability in speed and efficiency.

PTI Participating Companies

Dozens of visionary North American food companies, ranging from small farms and global fruit growers to international retailers and restaurant chains, are taking leadership roles by participating in working groups in the PTI.

VoicePick Code Generator

Voice Pick Calculator

The role of the Voice Pick Code is to provide a quick and simple way to identify a case with a given GTIN/Lot/Date.

Learn about Ocean Mist Farms' implementation of Produce Traceability Initiative (PTI) best practices and what benefits the business realized from this work.

Discover how this Global produce distributor uses the Advance Ship Notice for efficiently sharing traceability data.

Discover how Mother Earth Organic Mushrooms uses GS1 standards for produce traceability and real-time inventory management to deliver a safe and tasty product.

Read how JemD Farms demonstrates its commitment to food safety, enhances its reputation for innovation, and improves business operations by implementing all Produce Traceability Initiative milestones.

Implementing the PTI is enabling this citrus industry leader to better trace its products forward and backward, while also providing faster door-to-door efficiencies, lower costs and greater customer satisfaction.

With 50,000 acres spread over multiple states and countries and crops rotated more than twice annually, Growers Express found lot integrity was hard to maintain and traceability suffered.

Learn how Frontera gained visibility into its supply chain with GS1 barcodes for enhanced food safety.

Charters of PTI Working Groups

This working subgroup will monitor, guide, and promote voluntary
adoption of GS1 standards in alignment with the milestones
of the Produce Traceability Initiative.

Master Data Working Group

This working subgroup will address industry issues that focus on the identification of product attributes and communication of that data between trading partners as they are identified.

Communication Working Group

Work with end users to generate business case studies and best practices to support voluntary adoption and implementation by individual trading partners.

Technology Working Group

This working subgroup will provide an open forum for technology providers within the produce industry to come together on a regular basis to discuss strategies and collaborative processes.

THE PRODUCE TRACEABILITY INITIATIVE

Your PTI Contacts

Contact Information for CPMA, GS1 Canada, GS1 US, and United Fresh PTI core team.

Start Here for PTI Success

On this website you will find the tools and resources you need
to implement PTI requirements within your company.

Join the PTI Buyer Working Group!

Start Here for Produce Traceability Success

The Harmonized Case Label Meets Both Buyer and Regulatory Requirements

Produce Traceability Receivers and Buyers

Resources & Best Practices

Why Do We Need
the PTI?